MOVE YOUR MOUSE to Layer the Experience
Your audience doesn’t live in a single channel. Neither should your experience.
Transmedia layering means building across the physical, digital, and emotional dimensions, where your audience is actively engaged. This way, the experience isn’t limited to one moment or medium, it shows up everywhere it counts.
Your audience doesn’t live in a single channel. Neither should your experience.
Transmedia layering means building across the physical, digital, and emotional dimensions, where your audience is actively engaged. This way, the experience isn’t limited to one moment or medium, it shows up everywhere it counts.
Your audience doesn’t live in a single channel. Neither should your experience.
Transmedia layering means building across the physical, digital, and emotional dimensions, where your audience is actively engaged. This way, the experience isn’t limited to one moment or medium, it shows up everywhere it counts.
Each touchpoint, before, during, and after, is meticulously designed to give people a new way in, a new reason to care, or a new way to contribute. Think audio. Think movement. Think memes, rituals, physical objects, private messages, unexpected invitations.
It’s about format. It’s about timing, texture, and tone. When it’s all working, the experience expands. It gets stickier. It meets people where they are and grows with them.
Layering like this makes the experience bigger than the event itself. It stretches the timeline. It embeds into behaviour. It keeps the story alive.
Build for how people actually move through the world. Give them multiple ways in and new reasons to stay. When the message adapts to the medium and the moment, you turn presence into participation and participation into momentum.
Each touchpoint, before, during, and after, is meticulously designed to give people a new way in, a new reason to care, or a new way to contribute. Think audio. Think movement. Think memes, rituals, physical objects, private messages, unexpected invitations.
It’s about format. It’s about timing, texture, and tone. When it’s all working, the experience expands. It gets stickier. It meets people where they are and grows with them.
Layering like this makes the experience bigger than the event itself. It stretches the timeline. It embeds into behaviour. It keeps the story alive.
Build for how people actually move through the world. Give them multiple ways in and new reasons to stay. When the message adapts to the medium and the moment, you turn presence into participation and participation into momentum.
Each touchpoint, before, during, and after, is meticulously designed to give people a new way in, a new reason to care, or a new way to contribute. Think audio. Think movement. Think memes, rituals, physical objects, private messages, unexpected invitations.
It’s about format. It’s about timing, texture, and tone. When it’s all working, the experience expands. It gets stickier. It meets people where they are and grows with them.
Layering like this makes the experience bigger than the event itself. It stretches the timeline. It embeds into behaviour. It keeps the story alive.
Build for how people actually move through the world. Give them multiple ways in and new reasons to stay. When the message adapts to the medium and the moment, you turn presence into participation and participation into momentum.
GenXP
belongs
to all of
you.
GenXP
belongs
to all of
you.
GenXP
belongs
to all of
you.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it.
Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it.Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it. Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.