Make a Scene Worth Stepping Into
World Building is about treating your experience like a fully formed universe. Think storytelling, architecture, lighting, textures and social rules. We’re not talking themes here. We’re talking about systems.
This is a foundational principle in everything from video games to immersive theater: when a world has internal logic—when the visuals, interactions, and participation rules all flow from the same source—people stop asking “what am I supposed to do?” and start doing. They explore. They connect. They create. They invent.
Effective world building invites participants to inhabit an experience rather than merely engage with it. When people grasp the underlying principles, values, and "rules" of this world, they develop the confidence to explore, interact, and ultimately create within its framework.
Make a Scene Worth Stepping Into
World Building is about treating your experience like a fully formed universe. Think storytelling, architecture, lighting, textures and social rules. We’re not talking themes here. We’re talking about systems.
This is a foundational principle in everything from video games to immersive theater: when a world has internal logic—when the visuals, interactions, and participation rules all flow from the same source—people stop asking “what am I supposed to do?” and start doing. They explore. They connect. They create. They invent.
Effective world building invites participants to inhabit an experience rather than merely engage with it. When people grasp the underlying principles, values, and "rules" of this world, they develop the confidence to explore, interact, and ultimately create within its framework.
Make a Scene Worth Stepping Into
World Building is about treating your experience like a fully formed universe. Think storytelling, architecture, lighting, textures and social rules. We’re not talking themes here. We’re talking about systems.
This is a foundational principle in everything from video games to immersive theater: when a world has internal logic—when the visuals, interactions, and participation rules all flow from the same source—people stop asking “what am I supposed to do?” and start doing. They explore. They connect. They create. They invent.
Effective world building invites participants to inhabit an experience rather than merely engage with it. When people grasp the underlying principles, values, and "rules" of this world, they develop the confidence to explore, interact, and ultimately create within its framework.
WORLD BUILDING
WORLD
BUILDING
WORLD BUILDING
If you want your audience to go from passive to generative, start by designing a world they’ll want to live in. Give them logic. Give them lore. Then stand back and let them build something inside it.
If you want your audience to go from passive to generative, start by designing a world they’ll want to live in. Give them logic. Give them lore. Then stand back and let them build something inside it.
If you want your audience to go from passive to generative, start by designing a world they’ll want to live in. Give them logic. Give them lore. Then stand back and let them build something inside it.
GenXP
belongs
to all of
you.
GenXP
belongs
to all of
you.
GenXP
belongs
to all of
you.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it.
Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it. Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it. Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.