THE C2 GENXP PLAYBOOK IS OPEN
THE C2 GENXP PLAYBOOK IS OPEN
THE C2 GENXP PLAYBOOK IS OPEN
**PARTICIPATION REQUIRED**
**PARTICIPATION REQUIRED**
**PARTICIPATION REQUIRED**
Ready?
Ready?
Ready?
You’re about to explore C2’s playbook for generative experiences, a codification of the principles that have powered our work. Whether you design business gatherings, immersive brand experiences, or anything in between, this is a roadmap for those ready to embrace the evolving models of engagement. Jump around. Click weird stuff. Get a little lost. You won’t leave empty-handed.
You’re about to explore C2’s playbook for generative experiences, a codification of the principles that have powered our work. Whether you design business gatherings, immersive brand experiences, or anything in between, this is a roadmap for those ready to embrace the evolving models of engagement. Jump around. Click weird stuff. Get a little lost. You won’t leave empty-handed.
You’re about to explore C2’s playbook for generative experiences, a codification of the principles that have powered our work. Whether you design business gatherings, immersive brand experiences, or anything in between, this is a roadmap for those ready to embrace the evolving models of engagement. Jump around. Click weird stuff. Get a little lost. You won’t leave empty-handed.
This is a living, breathing playbook for those who share our conviction that experiences should create tangible outcomes.
We built it with imagination, love, logic, strategy, and just a drop of Polyjuice Potion.
We built it with imagination, love, logic, strategy, and just a drop of Polyjuice Potion.
Now, we’re setting it free. It’s an open-source strategy, ready for you to shape, remix, and evolve. What we’ve started is just the beginning.
Now, we’re setting it free. It’s an open-source strategy, ready for you to shape, remix, and evolve. What we’ve started is just the beginning.
DEAR BRANDS ⎯ Your audience is awake!
DEAR BRANDS ⎯ Your audience is awake!
The People You Invite Are Smarter Than Your Run-of-Show. Here are the 5 GENXP pillars.
This Experience
Doesn't End When
The ROom CLEARS OUT
This Experience
Doesn't End When
The ROom CLEARS OUT
This Experience
Doesn't End When
The ROom CLEARS OUT
Here are some of the stories generated from all of you
Here are some of the stories generated from all of you
Here are some of the stories generated from all of you
MONA Museum, Tasmania
Travel to Haiti at 15
Roots, Runts & Roars Festival
Experiencing Catherine Baudet
MONA Museum, Tasmania
Travel to Haiti at 15
Roots, Runts & Roars Festival
Experiencing Catherine Baudet
MONA Museum, Tasmania
Travel to Haiti at 15
Roots, Runts & Roars Festival
Experiencing Catherine Baudet
GenXP
belongs
to all of
you.
GenXP
belongs
to all of
you.
GenXP
belongs
to all of
you.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it.
Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it. Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.
This is a living, breathing playbook.
Now, we’re setting it free. It’s open-source strategy, ready for you to shape and evolve. What we’ve started is just the beginning. You’ve got the formula. Now break it. Build on it. Remix it. Use what speaks to you. Rewrite what doesn’t. Email us questions. Challenge us. Call bullshit. Send us proof. Send us stories. Tell us what caught fire—and what fizzled.
Just don’t keep it to yourself.